An introduction: what is organisational change?

Most businesses spend their time synthesising a formal structure, implementing processes and procedures that target consistency in their output. But as a result, what were once slick operations can eventually become lingering habits, and organisations naturally become less agile to external demands.

The action of organisational change can be continuous or occur for specific periods of time; evolving structure, strategies, operational processes, technologies, or organisational culture to react to an ever-changing business environment. 

At the core of this change management is communication, and we support organisations – internally and externally – in crafting their messages to accurately articulate and engage their stakeholders. 

The Process of Change:

We take the view an organisation is both a given structure and an emerging pattern, exhibiting the delicate balance and unique juxtaposition of organisational change between the stable and the unstable.

This analogy can be reflected in sport: an athlete may have trained a certain way to become a champion, but as their body and those of their opponents evolve over time, different training may be required to maintain champion status and compete against younger, hungrier opponents. The training programme represents the stable factor, with the athletes and their opponents demonstrating the unstable; summarising how stability without flexibility can be detrimental.

Over time, many scholars have interpreted the process of change management in a variety of ways. We have adapted Dr John Kotter’s eight-step model to the context of the sports business landscape and developed our own 11-step model to provide a framework for our partners. 

  1. Establish a sense of urgency
  2. Form [internal] coalition
  3. Engage stakeholders
  4. Create a vision 
  5. Communicate the vision
  6. Empower others to act on the vision 
  7. Plan for and create short-term wins
  8. Consolidate improvements and produce more change
  9. Institutionalise new approaches
  10. Celebrate success
  11. Strive for more

Many organisations contemplate change but fail to see it through. Sports bodies and businesses value the other half in managing organisational transformation and guiding them onto a more practical and pliable pathway.

We pride ourselves on delivering relevance and honesty in all our dealings and would welcome the opportunity to assist you with your next steps.